Demographics

18 to 25 Age Demographic

  • You grew up in the early 90s listening and watching your music heroes like Mariah Carey, Nivana, Red Hot Chilli Peppers Pearl Jam, Janet Jackson and Backstreet Boys. 
  • Having just left school you are working, studying and need more money.
  • Travel may be enticing.
  • Friends are very important.
  • You think about the opposite gender a lot.
  • Retirement and saving are not on your visible horizon.
  • Transport in your own car is vital.
  • You hate bills and the cost of fuel.
  • You trust people readily.
  • Your parents are difficult to live with.
  • Life is changing in many ways.
  • Must have brands like Nike, Billabong and Oakley. 

 

26 to 30 Age Demographic

  • You grew up in the late 80s listening and watching your music heroes like Kylie Minogue, Whitney Houston, B52's, Cher, Michael Bolton and Oasis.
  •  Working hard maybe two jobs.
  • Travel is very appealing.
  • Friends are very important.
  • You have or would like a longterm partner.
  • Retirement and saving are not important to you.
  • You are paying off a nice car.
  • Spending freely and not saving.
  • Credit card is running at the limit.
  • Fashion brand conscious.
  • Would love to have a deposit for a home.

 

31 to 40 Age Demographic

  • You grew up in the late 80s listening and watching your music heroes like Kenny Rogers, Michael Jackson, Police, Duran Duran, INXS and Cold Chisel.
  •  A new relationship may be on and perhaps a divorce.
  • Young family has arrived or thinking seriously about kids.
  • Like to go out to restaurants and theatre occasionally.
  • Trying to get off the rental round-about.
  • You have or would like a longterm partner.
  • Saving seems impossible.
  • You wonder why you have a petrol guzzler.
  • Credit card is running at the limit.
  • Shopping far more wisely and less brand conscious.
  • Would love to have a deposit for a home.
  • Wrestling with a big mortgage.

 

41 to 49 Age Demographic

  • You grew up in the mid 70s listening to your music heroes like The Bee Gees, Blondie, AC/ DC, Fleetwood Mac, Elton John, David Bowie and Bay City Rollers and Disco.
  • First marriage has failed and a new one begun.
  • Maybe a new or blended family.
  • Teenagers are costing a fortune.
  • Some of you will have grandchildren.
  • Like to go out to restaurants and theatre sometimes.
  • Trying desperately to get off the rental scene.
  • Single parents with teenagers and problems.
  • Saving seems impossible but very desirable.
  • Financial security is very important and regret is setting in.
  • Mortgage and debt weigh heavily.
  • Shopping far more wisely and less brand conscious.
  • Would love to have a deposit for a home.
  • Wrestling with a big mortgage. 
     

 50 to 59 Age Demographic

  • You grew up in the mid 60s listening to your music heroes like Beatles, Beach Boys, Creedence, The Rolling Stones, Billy Thorpe, The Seekers, The Supremes and The Monkeys..
  • Could be working on Marriage number 3.
  • Now grandparents and with teenagers of your own.
  • Vietnam vets and aftermath.
  • Like to go out to restaurants and theatre sometimes.
  • Spending your inheritance or counting on it.
  • Financially achieving security or feeling left behind or flat broke.
  • Single parents with teenagers and problems.
  • Saving seems impossible but very desirable.
  • Financial security is very important and regret is setting in.
  • Mortgage and debt resolution are a big worry.
  • Shopping costs less.
  • Little blue pills sounding attractive.
  • Realising your own mortality. 
     

 60 to 65 Age Demographic

  • You grew up in the late 50s listening to your music heroes like Connie Francis, Elvis, Buddy Holly, Johnny Okeefe, Cliff Richard, Judy Stone, Big Bopper and Chuck Berry.
  • Who knows how many partners or maybe you are one of the lucky ones.
  • Now grandparents and loving it.
  • Part of the Vietnam era and a time of change.
  • Like to travel and have holidays.
  • Spending your inheritance if you are lucky.
  • Financially okay or really living on the bread line.
  • Focused on preserving investments.
  • Health care matters.
  • Wisdom and Knowledge abound.
  • You reminisce a lot.
  • Shopping costs and you can't believe the cost of living.
  • Little blue pills by the kilo.
  • Realising it will all end and to make the best of every day.

The Marketing Mentor